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Christine Moorman


Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University. Her research examines the nature and effects of learning and knowledge utilization about marketing by consumers, managers, organizations, and financial markets. Her research has been published in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Marketing Science, the Academy of Management Journal, the Academy of Management Review, and the Administrative Science Quarterly. It has been supported by grants from the National Science Foundation and the Marketing Science Institute. Christine is the founder and managing director of The CMO Survey ( and has served as the Editor-in-Chief of the Journal of Marketing. She is also the author of Strategy from the Outside In: Profiting from Customer Value (winner of the 2011 Berry Book Prize with George Day) and Strategic Market Management (with David Aaker). Christine was named a Fellow of the British Academy in 2023, the 2022 AMA Foundation William L. Wilkie “Marketing for a Better World” Award, the 2022 Gil Churchill Award for Lifetime Contributions to Marketing Research, the 2018 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator, an AMA Fellow in 2017, the 2012 Paul D. Converse award for significant contributions to marketing, and the 2008 Mahajan Award for career contributions to the field of marketing strategy.

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Christine Moorman
Duke University
Fuqua School of Business