skip to content

Tarun Kushwaha


Tarun is a Professor in the Marketing Department at the Wisconsin School of Business of the University of Wisconsin - Madison. He works in the areas of channels & retail, marketing-finance interface, international marketing, and market failures. His research speaks to the important changes happening in the retail, financial services, automotive, and high-technology industries. His research has been published in Management Science, Journal of Marketing Research, Journal of Marketing, Manufacturing and Service Operations Management, Production and Operations Management, Journal of International Business Studies, Journal of Retailing, and International Journal of Research in Marketing among other outlets. He serves on the editorial boards of Journal of Marketing, Journal of Retailing, and International Journal of Research in Marketing, and Journal of Interactive Marketing. Tarun is interested in teaching courses focused on channels/go-to-market strategy, retailing, marketing strategy, and quantitative tools for decision-making. He has been fortunate to teach across undergraduates, MBA, Ph.D., and executive education programs. He has a M.S. and a Ph.D. in Marketing Texas A&M University’s Mays Business School.

Contact information

Tarun Kushwaha
University of Wisconsin - Madison