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Bernd Skiera


Bernd Skiera is a chaired professor of electronic commerce at Goethe University Frankfurt (Germany). His research interests are Marketing Analytics, Data-driven marketing, Electronic Commerce, Online Advertising, and Consumer Privacy. He received an ERC Advanced Grant to research the economic consequences of more consumer privacy on the Internet. He is a Fellow of the European Marketing Academy (EMAC) and currently serves as EMAC’s treasurer.

His publications appeared in journals such as Management Science, Marketing Science, Journal of Marketing Research, and Journal of Marketing. He is the winner of the 2018 winner of Sheth Foundation/Journal of Marketing Award for the long-term contribution of his article: Hinz, Oliver / Skiera, Bernd / Barrot, Christian / Becker, Jan (2011), “An Empirical Comparison of Seeding Strategies for Viral Marketing”, Journal of Marketing, 75 (November), 55-71. He also was a winner and a three-time runner-up of the MSI/H. Paul Root Award of the Marketing Science Institute and the American Marketing Association. 

An overview of his publications and their impact is available at Google Scholar:
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Contact information

Bernd Skiera
Goethe University Frankfurt