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P. K. Kannan


P. K. Kannan is the Dean's Chair in Marketing Science and the Associate Dean for Strategic Initiatives at the Robert H. Smith School of Business at the University of Maryland. His current research stream focuses on digital marketing and AI applications, influencer marketing, mobile marketing, and media mix modeling. His research papers have been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and International Journal of Research in Marketing. His research has won the John Little Award, ISMS Practice Prize Award, AMA/MSI Paul Root Award (twice), and been selected as a finalist for the Paul Green Award three times. He is a Fellow of the European Marketing Academy (EMAC) and currently serves as associate editor for Journal of Marketing and Journal of Marketing Research and a senior editor for Production and Operations Management.  PK is the Chair for the American Marketing Association SIG on Marketing Research and has chaired the INFORMS Service Science section.

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P. K. Kannan
University of Maryland​​​​​​​​​​​​​​