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Detelina Marinova


Detelina Marinova is the Sam Walton Distinguished Professor of Marketing at the Robert J. Trulaske College of Business, University of Missouri. Her research expertise involves managing sales and service interactions at the organizational frontlines, healthcare marketing, technology-enabled interactions, analysis of unstructured data and machine learning. Detelina’s research has been funded by the National Institutes of Health, Marketing Science Institute, and the recipient of the Institute for the Study of Business Markets’ best dissertation award. She has published her research in prestigious journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Service Research.  She currently serves as Co-Editor of Journal Marketing.

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Detelina Marinova
University of Missouri​​​​​​​