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Raji Srinivasan


Raji Srinivasan is the Jack R. Crosby Regents Chair in Business Administration and ex- (Inaugural)Associate Dean for Diversity and Inclusion at the Red McCombs School of Business at the University of Texas at Austin. Her research focuses on empirical marketing strategy issues at the intersection of organization, technology, politics, economic environments, and marketing. Her research, some of which has won awards, has appeared in Journal of Marketing, Journal of Marketing Research, Management Science, Journal of the Academy of Marketing Science, Journal of Product Innovation Management. Raji Srinivasan was the inaugural recipient of the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor. She also won the Rajan Varadarajan Award for Early Contributions to Marketing Strategy Research. She serves on the Editorial Board of the Journal of Marketing and is an Associate Editor for Journal of Product Innovation Management, and the Journal of Public Policy and Marketing and is a Co-Editor of the Journal of Academy of Marketing Science.

Contact Information 
The University of Texas at Austin, McCombs School of Business