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Aric Rindfleisch


Aric Rindfleisch (PhD, Wisconsin) is the John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab at the University of Illinois. He previously held faculty positions at several other leading institutions across the world, including the University of Wisconsin, University of Arizona, Tilburg University, Korea University, Yonsei University, Waseda University and Hong Kong Polytechnic University. Aric’s research, which currently focuses on technology and innovation, has been published in a variety of journals, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing and Journal of Product Innovation Management, among others. Aric also teaches three popular Coursera classes (Marketing in a Digital World, The Digital Marketing Revolution, The 3D Printing Revolution), which have a combined total of over 600,000 learners across the world.

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Aric Rindfleisch
University of Illinois