skip to content

Jonne Guyt


Jonne Guyt is an Associate Professor of Marketing at Amsterdam Business School, University of Amsterdam, where he has been employed since 2015. Jonne completed his Ph.D. in Marketing at Tilburg University in 2015, building a scholarly profile that focuses on consumers and firms in the retailing domain. His academic contributions include publications in top-tier journals like the Journal of Marketing and the Journal of Marketing Research. His research addresses critical societal issues in the domain of ‘responsible retailing’, such as the implications of soda taxes, the integration of web data in retail research, and strategies for sugar reduction in consumer products. These topics reflect his broader interest in the practical applications of marketing theory to societal challenges and industry practices. His scholarly work has been recognized with awards and nominations, including being a finalist for the AMA/Marketing Science Institute/H. Paul Root Award in 2023 and winning the EMAC McKinsey Marketing Dissertation Award in 2016.

contact information

Jonne Guyt 
University of Amsterdam Business School