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Colleen Harmeling


Colleen Harmeling is the Persis E. Rockwood Associate Professor of Marketing at Florida State University and Co-Director of the PhD. Program. Colleen’s research focuses on stakeholder engagement and customer experience design with an emphasis on the role of morality in consumption, healthcare decision-making, and understudied stakeholders. Her research appears in JMR, JM, HBR, JAMS, and JIBS. She is a Developmental Editor for Journal of Marketing, an Area Editor for Journal of Academy of Marketing Science, and on the ERB for the Journal of Marketing Research, Journal of Service Research, and Journal of International Business Studies. She won the Erin Anderson Award in 2023. Her work on group marketing won the 2017 Shelby D. Hunt/Harold Maynard Award. Her work on online experiences was a finalist for the Paul Root Award and the AMA/Sheth Award. Her work on stigma was a finalist for the Paul E. Green Award and the AMA-EBSCO-RRBM Award.

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Colleen Harmeling
Florida State University