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Katrijn Gielsen


Katrijn Gielens is a Sarah Graham Kenan Scholar and Professor of Marketing at the Kenan-Flagler Business School at the University of North Carolina. She received her PhD in applied economics from KULeuven (Belgium). Her research focuses on the dynamics in the retailing industry and relationships between retailers and brand manufacturers. Her work has been published in leading journals such as the Journal of Marketing, Journal of Marketing Research, The International Journal of Research in Marketing (IJRM), Journal of Consumer Research, Journal of Retailing and Marketing Science.  For two of her papers she received the long-term impact award from the American Marketing Association. She also received a nomination for the Paul E. Green Award and the Shelby D. Hunt/Harold H. Maynard Award. Two of her other articles were awarded the IJRM Best Article Award. She currently serves as Editor-in-Chief of the Journal of Retailing.

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Katrijn Gielsen
University of North Carolina