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Simone Wies


Simone Wies is Professor of Marketing at Goethe University Frankfurt. Prior to her appointment, she held a position at the Leibniz Institute for Financial Research SAFE at Goethe University Frankfurt and a Post-Doctoral position in Marketing at the Fuqua School of Business, Duke University. She received her M.Sc. in Marketing and Finance, and Ph.D. in Finance from Maastricht University. Simone is an empirical modeler who focuses on firm-level marketing strategy questions with an emphasis on the financing dynamics and performance effectiveness of such strategies. A substantial part of her work focuses on firm innovation as a particularly important type of marketing strategy. This includes innovation efforts resulting from digitalization opportunities, including the creator economy, and the invention of new ventures, business models, product introductions or marketing innovations, and focuses on how to compete and differentiate firm offerings in a sustainable way. Her work has been published in outlets such as Marketing Science, Journal of Marketing, Journal of Marketing Research, and Management Science. Besides her research, she teaches in undergraduate, graduate, and MBA programs, and is the Director of the Ph.D. Marketing Track of the graduate school GSEFM.

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Simone Wies 
Goethe University Frankfurt