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Kay Peters


Kay Peters is the SVI-endowed Chair of Dialog Marketing and Professor of Marketing at Hamburg University, Germany. He is a Visiting Professor at the University of California Davis since 2010.

His research focusses on advanced dynamics in communication, customer centricity, and international marketing. His research and industry  projects cover sustainability, digital transformation, startups, and AI advances. Most of his research originates from intense interaction and implementation projects with industry practice.

His work appeared in JMR and IJRM among other scholarly outlets, some as lead articles or being recognized with a best paper award. He served and serves on the editorial boards of several premier Marketing journals (e.g., Journal of Marketing, Journal of Marketing Research, IJRM, Journal of Retailing). Currently he is an AE at IJRM as well as a Special Issue Co-Editor at the Journal of International Marketing, the Journal of Business Research, and IJRM. He organized the 2019 EMAC conference, the 2016 Marketing Dynamics Conference (MDC) at the University of Hamburg and was a co-host for MDC 2022 at GSU in Atlanta. He serves on MDCs Advisory Board since 2016.

He is an Academic Council member of the American Marketing Association (AMA) since 2022 and served as an Advisory Board member at ISMS (INFORMS) in 2023. He is a co-founder of AI SIG at AMA.

Contact information

Kay Peters
University of Hamburg​​​​​​​