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Lisa K. Scheer


Lisa K. Scheer is Professor of Strategic Business-to-Business Management at University of Graz (Austria) and retired as the Emma S. Hibbs Distinguished Professor at the University of Missouri. She earned her PhD in Marketing at Northwestern and a BSBA and MBA at the University of Missouri.

Dr. Scheer developed, organized, and chaired the inaugural Marketing Strategy Consortium, has been Director/Co-Director of eight Institute for the Study of Business Markets (ISBM) PhD Research Camps, and co-chaired the American Marketing Association’s (AMA) Summer and Winter Academic Conferences and the AMA/Sheth Doctoral Consortium. Dr. Scheer has been honored as an AMA Fellow, ISBM Fellow, the Society for Marketing Advance’s 2021 Distinguished Scholar, and Indiana University’s 2022 Haring Legacy Speaker. She is on ISBM's Academic Advisory Board and served three years on AMA’s Academic Council. Dr. Scheer has been a keynote speaker or featured scholar at conferences and universities in Austria, Belgium, Canada, France, Germany, the Netherlands, Switzerland, Turkey, the UK, and the USA.

Dr. Scheer’s academically rigorous and managerially relevant research on marketing strategy and marketing relationships appears in Journal of Marketing Research (JMR), Journal of Marketing (JM), Academy of Management Journal, Journal of the Academy of Marketing Science (JAMS), International Journal of Research in Marketing (IJRM), Journal of International Marketing (JIM), and other outlets. Her research awards include the AMA Interorganizational SIG’s Lifetime Achievement Award and Louis W. Stern Award, as well as the European Marketing Academy’s Jan-Benedict Steenkamp Award.

Dr. Scheer serves as an area editor for JAMS, IJRM, and Journal of Retailing and on editorial or advisory boards for JMR, JM, JIM, AMS Review, Journal of Business Market Management, International Marketing Review, and European Journal of Marketing. She has been named an Outstanding Area Editor by JAMS and twice recognized as an Outstanding Reviewer by JM.

Contact information

Lisa K. Scheer
University of Missouri
University of Graz