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I Wish I Knew This when I Started as an Assistant Professor

This interactive session is primarily intended for early career scholars and doctoral students who are aspiring to pursue a marketing academic career with intent/purpose. The panelists will share personal anecdotes concerning research, teaching, and service, delving into successful strategies and lessons learned. From navigating tenure requirements to mastering the art of time management and fostering meaningful mentorship relationships, the panelists will offer early career scholars and doctoral students some guidance on shaping their formative years in academia.