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Rajendra Srivastava


Rajendra Srivastava is the Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business (ISB) (Hyderabad & Mohali) and as Professor Emeritus at Singapore Management University (SMU). He has served Dean at ISB, as Provost and Deputy President at SMU. He is Executive Director for ISB’s Centre for Business Innovation and Executive Fellows Program in Management. A pracademic (practical academic) at heart, He serves on corporate boards of listed companies.

His contributions to the field of Marketing have been recognized by American Marketing Association which appointed him as a 2020 AMA Fellow. He is also a Senior Research Fellow at the Mack Institute for Innovation (Wharton), and the Institute for Studies in Business Markets (ISBM) at Penn State. 

A strong proponent for inter-disciplinary research, he is recognized globally for his work on brand equity and the value of off-balance sheet intangible assets (brands, IP, market channels and ecosystems) and marketing accountability and business model innovation. He has been a visiting faculty member and provided high potential executive training across North and Latin America, Europe, Asia to over 50 leading global corporations. Despite a heavy administrative load, he has been engaged in research and teaching activity in each of his 46 years as an academic.

He holds a B.Tech. (Mechanical Engineering) from Indian Institute of Technology, Kanpur, MS (Industrial Engineering) from the University of Rhode Island, and MBA and Ph.D. in Business from the University of Pittsburgh.

Contact Information

Rajendra Srivastava
Indian School of Business