UNIVERSITY OF COLOGNE

Abhi Bhattacharya is an Assistant Professor in Marketing at the University of Alabama and received his doctorate from Indiana University, Bloomington. His primary research interest lies in empirical modelling applications in marketing strategy, especially within the domain of marketing finance interface and industrial organization as well as within the methodological applications of text analytics and machine learning within marketing. He has presented at all major marketing conferences over several years and has published in multiple high impact outlets including JM, JMR, IJRM and JAMS.

Contact information

Abhi Bhattacharya
The University of Alabama
abhattacharya3ua.edu​​​​​​​​​​​​​​