UNIVERSITY OF COLOGNE

Jens Paschmann’s research focuses on digital customer analytics and digital customer relationship management. In particular, his research aims at understanding the drivers of customers’ decisions to engage with new technologies as well as the consequences of this engagement for firms, consumers, and society. His research is located at the intersection of marketing, psychology, and computer science. To address novel research questions, he employs state-of-the-art research techniques for unstructured and structured big data analytics, such as mathematical modeling based on Bayesian statistics and machine learning.
Jens Paschmann is an Assistant Professor at the Chair of Marketing and Brand Management at the University of Cologne since September 2022. He received his doctoral degree with his dissertation on “Digital Customer Engagement with New Technologies” from the University of Cologne in 2022. Before joining the University of Cologne, Jens graduated from the University of Münster with a Master’s Degree in Psychology, majoring in Economic Psychology. During his Bachelor's and Master's studies, he gained valuable practical experience in various fields such as consulting, online marketing, human resource management, management diagnostics, and telecommunications. He continues to extend these practical experiences through joint research projects with business partners.

Contact information

Jens Paschmann
University of Cologne
jens.paschmannwiso.uni-koeln.de​​​​​​​​​​​​​​