Larisa Kovalenko
About
Larisa Kovalenko is an Assistant Professor in the Department of Marketing at Boston College. She holds Ph.D. in Marketing from Texas A&M University. Her main research interests lie in the areas of brand management, brand valuation, IP protection of brands, and product innovation. She studies managerial responses to negative events affecting the brand and quantifies financial implications of firms’ branding decisions and marketing actions. Larisa’s research has appeared in the Journal of Marketing and the Journal of the Academy of Marketing Science.
Contact information
Larisa Kovalenko
Boston College
larisa.kovalenko
bc.edu