Roman Welden
About
Dr. Roman Welden joined the Marketing Department at the Kelley School of Business in August 2022. He earned his Ph.D. in Marketing at the University of Tennessee. Roman is a marketing strategy researcher, and his primary research areas include video game marketing, influencer marketing, and nonprofit marketing. Currently his main research interest is understanding the marketing process throughout the video game ecosystem. His research has been published in the Journal of Marketing Research, International Journal of Research in Marketing, and Journal of Retailing. When he is not working, Roman spends most of his time either playing video games or watching as much college sports as he possibly can.
Contact information
Roman Welden
Indiana University
Kelley School of Business
rwelden
iu.edu