Shuai Yan
About
Shuai Yan is a tenure-track Assistant Professor in Marketing at the University of Stavanger, Norway. His research interests center on the marketing strategy with an emphasis on understanding how firms leverage business-to-government (B2G) relationships to enhance marketing and financial performance. Specifically, his research agenda includes a project that investigates how government contractors can gain superior value through merger and acquisition activities (forthcoming at Journal of the Academy of Marketing Science). He is also examining the role of political connections in achieving superior customer relationships in the business-to-government market (R&R at Journal of Marketing). In addition, he is also interested in digital marketing strategy, such as how firms should manage customer misconduct (e.g., cyber bully) in the digital marketing context (R&R at Journal of the Academy of Marketing Science). With his excellence in research, he also won several prestigious awards such as Best Paper Award in Track at AMA conference, Outstanding Submission of ISBM Doctoral Dissertation Award Competition, etc.
Contact information
Shuai Yan
University of Stavanger
shuai.yan
uis.no