Sungkyun Moon
about
Sungkyun Moon is an Assistant Professor of Marketing at Bocconi University and received his Ph.D. in Marketing from Singapore Management University. His research focuses on marketing and finance interface. Through the lens of interdisciplinary research, he has focused on research questions on how the disclosure of marketing information and marketing actions influence financial markets (i.e., investors and analysts) and how firm marketing actions are shaped by internal (e.g., upper echelons) and external factors (e.g., regulatory/legal environments; stakeholders and ESG issues). His work has been published in The Journal of Marketing.
contact information
Sungkyun Moon
Bocconi University
sungkyun.moon
unibocconi.it