UNIVERSITY OF COLOGNE

Zhiling (Julien) Bei is an Assistant Professor of Marketing at the Robert J. Trulaske, Sr. College of Business at the University of Missouri. His research centers on online marketplaces and retail management, with his work being published in the Journal of Marketing. Prior to his academic career, Dr. Bei worked at Walmart and The Hershey Company as a data analyst in Bentonville, Arkansas. Dr. Bei earned a Ph.D. in Marketing and an MS in Management from University of North Carolina - Chapel Hill and an MS in Computer Science from Georgia Tech.

Contact information

Zhiling (Julien) Bei
University of Missouri
Robert J. Trulaske, Sr. College of Business
zbeimissouri.edu​​​​​​​