Lieve Heyrman
About
Lieve is a 4th year Marketing Ph.D. candidate at KU Leuven (Belgium). Her research interests include retailing, marketing mix effectiveness, and omnichannel shopping. In her current work, she uses panel data econometrics to model consumer reactions to various retailing disruptions. Her work has been presented at academic conferences such as Winter AMA, the Marketing Dynamics Conference and EMAC. In 2021, Lieve was awarded an FWO fellowship for fundamental research. Prior to joining the doctoral program, Lieve received a B.Sc. (magna cum laude) and M.Sc. (summa cum laude) of Business Engineering from KU Leuven, with international exchanges to University College London, UK, and University of British Columbia, Canada.
kuleuven.be