Octavian Ciupitu
About
As a third-year PhD student at the Chair of Marketing and Digital Environment at the University of Cologne, Octavian has dedicated himself to exploring the intersection between blockchain technology and marketing. His academic journey is driven by a deep interest in quantitative methodologies and the analysis of large datasets, aiming to generate meaningful insights that can inform and transform marketing strategies within digital environments.
His research focuses on understanding how blockchain-based projects grow and operate through the contributions of individuals. Since the success of such projects is strongly linked to the engagement of such contributors, he delves into the factors influencing people's decisions to participate in these networks. Through his work, Octavian aims to uncover the drivers of adoption and participation within blockchain networks, contributing valuable knowledge to both academic and practical fields in marketing.
Contact information
Octavian Ciupitu
University of Cologne
octavian.ciupitu
wiso.uni-koeln.de