Peipei Cai
About
My research interest lies in understanding consumer intertemporal decision making and its managerial implications for firm policy and instruments design. I am especially interested in decisions involving self-control, personal growth, and commitment. By exploring how consumer behaviors are influenced by these factors, I aim to shed light on how firms can effectively tailor their marketing activities to help consumers achieve better outcomes while enhancing their own profitability, creating a win-win scenario.
insead.edu