Rakhi Raizada
About
Rakhi is a fourth year FPM student at Indian School of Business, India. She is interested in empirically examining topics at the intersection of marketing and entrepreneurship by employing econometric models on behavioral data and conducting field experiments. Her research especially pertains to developing marketing capabilities on pricing strategies, promotional activities, and market access strategies and analyzing their impact on the growth of young firms in developing countries. Besides, she is also interested in exploring the impact of information on various aspects of various phenomenon within a market.
Contact information
Rakhi Raizada
Indian School of Business
rakhi_raizada
isb.edu