Stephany Castruita
About
Stephany is a fourth-year Marketing Ph.D. candidate at the University of Texas at San Antonio. She is a dedicated researcher with a strong focus on innovation and marketing strategy within the entertainment industry. Her work revolves around the dynamic interplay of innovation and marketing strategies, where she explores how they shape the landscape of the entertainment field.
One of her notable contributions examines the transformative effects of the digital revolution on the movie exhibition industry. Additionally, Stephany has shown interest in understanding how businesses adapt and strategize during challenging times. Her work during the COVID-19 pandemic focuses on devising strategies for entertainment industries adversely affected by lockdowns.
Prior to joining the PhD program, Stephany received an MBA from the University of Texas at San Antonio where she got the opportunity to work at Google in Mexico City for a summer internship. In her spare time, Stephany is a triathlete and hopes to complete her first Ironman by next year.
Contact information
Stephany Castruita
The University of Texas at San Antonio
stephany.castruita
utsa.edu