Veronica Breytfus
About
Veronika Breytfus is a doctoral student at the Chair of Retailing and Customer Management at the University of Cologne. She successfully graduated from Paderborn University in 2019 with a Master Degree in International Economics and Management. After her graduation, she worked as an advisory consultant in an auditing company where she gained insights and experience in various industries. Her research interests include marketing in social media, marketing-finance interface, and data science.
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