UNIVERSITY OF COLOGNE

Alina Sorescu is Professor of Marketing, Chancellor EDGES Fellow and holder of the Paula and Steve Letbetter’ 70 Chair in Business – Marketing at the Mays Business School, Texas A&M University. Her research focuses on business models, product portfolio decisions, branding, acquisitions and alliances, and measuring the financial value of marketing actions. Her research appears in journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing and others. Alina is the coeditor of the International Journal of Research in Marketing and has served as an Associate Editor or an ERB member at the Journal of Marketing, where she was twice recognized with the best reviewer award, the Journal of Marketing Research, Marketing Science and the Journal of the Academy of Marketing Science.

Alina Sorescu
Texas A&M University
asorescutamu.edu