UNIVERSITY OF COLOGNE

Professor Dr. Els Breugelmans is a Full Professor at the Faculty of Economics and Business of KU Leuven, Antwerp campus, where she is affiliated with the Research Unit Marketing Management. Her scientific research focuses on empirically modeling retail issues, including topics such as omni-channel purchasing behavior, retailer-manufacturer relationships, and loyalty programs. Her research has been published in top academic journals such as the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Retailing. She is AE of the Journal of Retailing, and a member of the editorial review boards of Journal of the Academy of Marketing, and International Journal of Research in Marketing. She is often consulted by the written and spoken media to voice her opinion about recent retailing trends and evolutions.

Els Breugelmans
KU Leuven
els.breugelmanskuleuven.be