UNIVERSITY OF COLOGNE

J. Andrew Petersen is an Associate Professor of Marketing at the Pennsylvania State University. He has a Ph.D. in Business Administration (concentration in Marketing) from the University of Connecticut. He has a BA with Honors in Economics from the University of North Carolina at Chapel Hill. His research interests include measuring and maximizing customer/donor lifetime value (CLV/DLV) and customer/donor equity, managing customer product return behavior, measuring the value of word of mouth, selling and sales management, and linking marketing metrics to financial performance. His research has been published in journals including Journal of Marketing , Journal of Marketing Research, Harvard Business Review , MIT Sloan Management Review , The Wall Street Journal , Journal of Retailing , Journal of the Academy of Marketing Science , and Journal of Service Research among others.

J. Andrew Petersen
Penn State University
jap57psu.edu​​​​​​​