UNIVERSITY OF COLOGNE

Sarang Sunder is an Associate Professor of Marketing and the Jerome Bess Faculty Fellow at the Kelley School of Business, Indiana University. He previously served on the faculty of the Neeley School of Business, Texas Christian University. He received his PhD and Master’s degrees in Marketing from Georgia State University and undergraduate degree in mechanical engineering from Anna University, India. His research focuses on the tactical deployment of marketing strategy using econometric methods. His current research interests include understanding substantive issues in Customer Relationship Management (CRM), Healthcare, and Salesforce Management. Sarang’s research has been featured in various premier journals such as the Journal of Marketing, Marketing Science, Journal of Marketing Research, Journal of Retailing, and the Journal of International Marketing as well as at reputed practioner outlets such as the Harvard Business Review. He is the recipient of research awards such as the John Howard/AMA Doctoral Dissertation award, Mary Kay/AMS Doctoral Dissertation award, the Don Lehmann award, and the Lourdes Casanova Award for best paper.

Sarang Sunder
Indiana University
sasunderiu.edu​​​​​​​