UNIVERSITY OF COLOGNE

Tammo H.A. Bijmolt is Professor in Marketing Research at the University of Groningen, the Netherlands and director of the Groningen Digital Business Centre. His research interests include customer behavior, retailing, e-commerce, advertising, and meta-analysis. His publications have appeared in leading international journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, and International Journal of Research in Marketing. He is Associate editor of the International Journal of Research in Marketing, and member of the editorial boards of Journal of Marketing, Journal of Interactive Marketing, Journal of Retailing, and the International Journal of Electronic Commerce. He won the best paper award in 2007 and the J.B. Steenkamp long-term impact award in 2017 of the International Journal of Research in Marketing, the best paper award in 2011 and 2022 of the Journal of Interactive Marketing, and the best paper award in 2015 and 2017 of the European Journal of Marketing. He is president of the European Marketing Academy (EMAC) and has been board member of EIASM.

Tammo H.A. Bijmolt
University of Groningen
t.h.a.bijmoltrug.nl