![Christian Hughes](/typo3temp/assets/images/____csm_Christian_Hughes_fitted_5d619a8a73_377b92ba6e63ff2f9c2a1c0940fe3668.jpg)
Christian Hughes
University of Notre Dame
With Generative AI rapidly changing the field of marketing strategy, it's clear we're in the midst of a significant transformation impacting research, practice, and teaching. This panel aims to unpack this shift, beginning with an overview of Generative AI, a discussion of research topics in marketing strategy, and its uses for teaching. We'll showcase real-world examples of how Generative AI is being integrated into classrooms to enhance learning experiences. This panel is designed to be heavily driven by audience Q&A to foster a rich discussion of the pros and cons, considerations, and future of Generative AI.