UNIVERSITY OF COLOGNE

With Generative AI rapidly changing the field of marketing strategy, it's clear we're in the midst of a significant transformation impacting research, practice, and teaching. This panel aims to unpack this shift, beginning with an overview of Generative AI, a discussion of research topics in marketing strategy, and its uses for teaching. We'll showcase real-world examples of how Generative AI is being integrated into classrooms to enhance learning experiences.  This panel is designed to be heavily driven by audience Q&A to foster a rich discussion of the pros and cons, considerations, and future of Generative AI.