UNIVERSITY OF COLOGNE

Mahima Hada (Ph.D., Penn State) is Associate Professor of Marketing and the Director of Marketing Analytics Programs at Baruch College, City University of New York. Her research focuses on firm’s marketing strategies that impact customer-firm relationships in B2B and B2C markets, with a multi-method approach that uses empirical modeling, machine learning and behavioral experiments. Her research has been published in top journals such as JM, JMR, and IJRM. She has won several research awards, a teaching award, best reviewer award at JM, and currently serves serves as a Developmental Editor at JM and on the editorial review boards of JM, JMR, and JCP as . She teaches Marketing Analytics, Text Analytics, Marketing Fundamentals and Marketing Strategy (PhD). She consults for startups and media firms, serves on industry panels, and non-profit boards. She loves reading fiction and believes that the only thing that tops reading, is reading with a cup of chai.

Mahima Hada
Baruch College
The City University of New York
mahima.hadabaruch.cuny.edu​​​​​​​​​​​​​​