UNIVERSITY OF COLOGNE

Neil A. Morgan is a Professor of Marketing and Welch Family Chair in Business at University of Wisconsin—Madison. He has previously held faculty positions at IU’s Kelley School of Business, UNC’s Kenan-Flagler Business School, Cambridge University’s Judge Business School, and Cardiff University’s Cardiff Business School, and been a visiting professor at the University of Michigan's Ross School of Business.  He received his Ph.D. in Business Administration from the University of Wales.  His research interests are span marketing strategy issues with a focus on marketing-related drivers of firm performance.  His work has been published in numerous journals including: Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, and Journal of the Academy of Marketing Science. His current research projects focus on marketing’s role in competition, marketing and firm risk, the role of upper echelons in marketing, marketing’s role in enhancing efficiency, and building marketing capabilities.
Neil is a past co-editor of the Journal of Marketing and currently serves as an Associate Editor for both the Journal of Marketing and Journal of the Academy of Marketing Science.

Neil Morgan
University of Wisconsin-Madison
namorganwsic.edu