UNIVERSITY OF COLOGNE

Dr. Clay Voorhees is a Professor and the Morris Mayer Endowed Teaching Excellence in Marketing. Previously Clay was an Associate Professor of Marketing at Michigan State University. Clay's research focuses on strategy research topics related to customer experience management, digital marketing, and relationship marketing, often in service contexts.  His research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Science, Strategic Management Journal, Journal of Retailing, Harvard Business Review, Journal of Service Research, among others.  His research has received the 2011, 2012, and 2015 Industry Relevance Awards from Cornell's Center for Hospitality Research and has been featured in media outlets such as: Wall Street Journal, Harvard Business Review, TIME Magazine, BusinessWeek, USA Today, and other periodicals.

Clay Voorhees
University of Alabama
cmvoorheesua.edu