Interview for SWR2 Christine Fleischer interviews Werner Reinartz about the history of loyalty programs for the special “Sammeln“ in SWR2… Read more
Postponed: Exam Inspection 'Concepts and Methods of Marketing Mix Management' Due to the current situation the exam inspection will be postponed. Read more
Marketing V: Customer Relationship Management and Marketing Performance Management - Exam rescheduled Wednesday, June 3, 2020 14:30 - 15:30, Hörsaal A 2, Hörsaalgebäude Read more
Free Webinar on April 16, 2020 (11h CET): “Platforms as Infrastructure of the Future” Prof. Reinartz reports about the latest study on the role and evolution of platforms in retailing. In this webinar, he… Read more
Student assistants wanted (SHK/WHB) Prof. Dr. Werner Reinartz (Department of Retailing and Customer Management) is searching for student assistants. Klick… Read more
Information on the inspection of the examination results of the first and second exam on “Consumer Psychology and Behavior”, Winter-Semester 2019/20 The inspection of the first and second exam of the course Consumer Psychologyand Behavior is going to take place in the… Read more
Information on the inspection of the examination results of the first and second exam on “Retailing”, Winter-Semester 2019/20 The inspection of the first and second exam of the course Retailing is going to take place in the facilities of the… Read more
Hamburg-Cologne Marketing Camp 2020 We are happy to announce this year's Hamburg-Cologne Marketing Camp, which takes place on June 2, 2020. We have a lineup… Read more
Bachelorseminars: Deadline for Exam-Registration: March 5, 2020, 23:59 Note that all participants of the bachelor seminars of the Marketing Area have to register for the exam by March 5,… Read more
VHB Doctoral Course 'Marketing Strategy Performance' June 29 - July 2, 2020 Professor Marc Fischer, Junior-Professor Simone Wies and Dr. Alexander Edeling will teach a VHB doctoral course on… Read more