Research of UoC Marketing area highly sought after Of the 25 most downloaded articles from the global International Journal of Research in Marketing in the last 90 days… Read more
Real Business Challenge: L'Oréal Brandstorm 2022 ...gives students a chance to develop and pitch an innovative solution to a real business challenge. Read more
Doctoral Student wanted at the Chair in Marketing and Brand Management The Chair in Marketing and Brand Management, Prof. Dr. Franziska Völckner, invites applications for a research assistant… Read more
Bootcamp on "DATA & DAILY BUSINESS" #MEETMATTHIAS MALMEDIE This digital event offers insights into the digital strategy of the market leader in the beauty industry in everyday… Read more
Long-term impact: Stanford study ranks Professor Reinartz in Top 2% globally A new study from Stanford university assesses the global long-term citation impact across almost 7 million researchers… Read more
Appointment to advisory board of Recherche et Application en Marketing (RAM) Professor Werner Reinartz has been appointed to the advisory board of the top academic marketing journal in France - Rec… Read more
Doctoral Student Position in Marketing at the Chair of Retailing and Customer Relationship Management The chair of Retailing and Customer Relationship Management, Prof. Dr. Werner Reinartz, is currently looking for a Resea… Read more
New Publication in the International Journal of Research in Marketing Werner Reinartz and coauthors Kopalle, Gangwar, Kaplan, Ramachandran, and Rindfleisch propose in the forthcoming 2022… Read more
Effie Germany Award 2021 Prof. Werner Reinartz is a member of this year’s Grand Jury for the Effie Germany Award 2021. The award is being given… Read more
New Publication in the International Journal of Research in Marketing Julian Wichmann has published a new article in the International Journal of Research in Marketing entitled "A Global… Read more