Alexander Edeling started as Associate Professor of Marketing at KU Leuven Dr. Alexander Edeling started his appointment as Associate Professor of Marketing at KU Leuven (Belgium) on October 1,… Read more
Post-Covid Business School in a Global Context: More of the same or a new start? On October 2, 2021, Professor Reinartz takes part in the discussion around the Covid impact on business school at the AM… Read more
Einsichtnahme "Einführung ins Marketing" aus dem Sommersemester 2021 Weitere Informationen zur Einsichtnahme "Einführung ins Marketing" und den Terminen aus dem Sommersemester 2021 finden… Read more
New book chapter: the role of retailers in inner city attractiveness Julian Wichmann , Thomas Scholdra, and Werner Reinartz publish their analysis in the new book “Marketing Accountability… Read more
New publication in Marketing Review St. Gallen Kai Hudetz, MD of the Institute of Research in Retailing (IFH) and Werner Reinartz (UoC) have published an article in… Read more
Business Project with Könitz and Boehringer WS 21/22 Business Project WS 21/22 (Master, 12 CP) Read more
Guest Lecture: 'Marketing@URW' by Ms Andrea Eggers, UNIBAIL-RODAMCO-WESTFIELD On July 20, 2021 from 10:00 - 11:30 a.m. Ms Andrea Eggers, Head of Marketing at UNIBAIL-RODAMCO-WESTFIELD, will give a… Read more
Student Assistant WHB/SHK urgently wanted: Start September 2021 - Chair Prof. Dr. Franziska Völckner Prof. Dr. Franziska Völckner (Department of Marketing and Brand Management) is searching for student assistants... Read more
Inner-city revival post-Corona Katharina Lindt from Pforzheimer Zeitung interviews Professor Reinartz on the way forward of inner-city revival… Read more
abcNews: Personell problems at Berlin grocery delivery startup Gorillas Prof. Werner Reinartz weighs in on abcNews on the personell strikes at Gorillas retailing start-up in Berlin. [Gorilla… Read more