L'Oréal Masterclass - Driving Digital Transformation with Fabien PETIT As part of the "L’Oréal for Youth" initiative, which aims at boosting young people’s employability with upskilling… Read more
Exam Inspection SM Marketing I Marketing Mix Management The exam inspection will take place on June 16, 2023 Read more
Julian R.K. Wichmann and Werner J. Reinartz from the university of Cologne and UoC alumnus Nico Schauerte (now at VU Amsterdam) win the prestigious 2022 Shelby D. Hunt/Harold H. Maynard Award for their JM article “The Platformization of Brands”! Julian R.K. Wichmann and Werner J. Reinartz from the university of Cologne and UoC alumnus Nico Schauerte (now at VU… Read more
Job Offer for Student Assistant - Chair in Marketing Science and Analytics The Chair in Marketing Science and Analytics is looking for a committed student assistant. Starting date: July 1, 2023… Read more
Student Assistant wanted! The Chair of Marketing and Brand Management (Prof. Dr. Völckner) is looking for committed student assistants supporting… Read more
New Publication in the Journal of Marketing Franziska Völckner and coauthors Chenming Peng, Tammo H.A. Bijmolt and Hong Zhao present a meta-analysis on brand… Read more
Up Next podcast on a recent IJRM publication about gamification Listen to the Up Next podcast on a recent IJRM publication about the undesired effects of gamification... Read more
Exam Inspection SM Marketing I: Methods of Marketing Mix Management This exam inspection refers to examination date July 25, 2022. Registration is open between January 02 - 10, 2023. Read more
Announcement of BERD@NFDI - Seminar Series Analytics and Transformation All professors and PhD candidates of the WiSo faculty are cordially invited to attend the presentations of our Seminar… Read more
Exam Inspection Concepts of Marketing Mix Management Exam inspection November 2, 2022, 10:00 a.m., room 4.201 Read more