Exam Inspection Concepts of Marketing Mix Management Exam inspection November 2, 2022, 10:00 a.m., room 4.201 Read more
The Chair in Marketing and Brand Management is looking for a committed student assistant The Chair in Marketing and Brand Management (Prof. Dr. Völckner) is looking for a committed student assistant supporting… Read more
Prof. Dr. Völckner Appointed Area Editor of IJRM We are delighted to announce the appointment of Prof. Dr. Franziska Völckner as an Area Editor of the International… Read more
Exam registration: MP SM Dienstleistungsmanagement This exam inspection refers to the examination date July 14th, 2022, (Jun.-Prof. Dr. Fritze)... Read more
Exam inspection Brandmanagement / Digital Transformations, Consumer Well-Being, and Sustanability This exam inspection refers to the examination dates June, 8th, 2022 & September 1st, 2022 (Jun.-Prof. Dr. Fritze)... Read more
Exam inspection SM Digital Stragegy and Marketeing / MP Marketing V This exam inspection refers to the examination dates July, 14th, 2022 & August 8th, 2022 (Prof. H. Bruno, Ph.D.)... Read more
New article on the platformization of brands published in the Harvard Business Review. Our Marketing Area members PostDoc Dr. Julian R.K. Wichmann and Prof. Dr. Werner Reinartz, together with former member… Read more
Exam inspection: Customer Management / SM Customer Management This exam inspection refers to the examination dates 04.03. and 07.05.2022 (1st and 2nd examination dates). The… Read more
Open Position for a Doctoral Student at the Chair in Marketing Science and Analytics The Chair in Marketing Science and Analytics offers a new position for a doctoral student Read more
Exam Inspection: Basismodul Marketing / Einführung ins Marketing - Introduction into Marketing The exam inspection will take place July 21, 2022 from 9:00 a.m. Read more