Job Offer for Student Assistant - Chair in Marketing Science and Analytics The Chair in Marketing Science and Analytics is looking for a committed student assistant. Starting date: July 1, 2023… Read more
Student Assistant wanted! The Chair of Marketing and Brand Management (Prof. Dr. Völckner) is looking for committed student assistants supporting… Read more
New Publication in the Journal of Marketing Franziska Völckner and coauthors Chenming Peng, Tammo H.A. Bijmolt and Hong Zhao present a meta-analysis on brand… Read more
Up Next podcast on a recent IJRM publication about gamification Listen to the Up Next podcast on a recent IJRM publication about the undesired effects of gamification... Read more
Exam Inspection SM Marketing I: Methods of Marketing Mix Management This exam inspection refers to examination date July 25, 2022. Registration is open between January 02 - 10, 2023. Read more
Announcement of BERD@NFDI - Seminar Series Analytics and Transformation All professors and PhD candidates of the WiSo faculty are cordially invited to attend the presentations of our Seminar… Read more
Exam Inspection Concepts of Marketing Mix Management Exam inspection November 2, 2022, 10:00 a.m., room 4.201 Read more
The Chair in Marketing and Brand Management is looking for a committed student assistant The Chair in Marketing and Brand Management (Prof. Dr. Völckner) is looking for a committed student assistant supporting… Read more
Prof. Dr. Völckner Appointed Area Editor of IJRM We are delighted to announce the appointment of Prof. Dr. Franziska Völckner as an Area Editor of the International… Read more
Exam registration: MP SM Dienstleistungsmanagement This exam inspection refers to the examination date July 14th, 2022, (Jun.-Prof. Dr. Fritze)... Read more