Exam Inspection "Digital Transformations, Consumer Well-Being, and Sustainability" Exam inspection of the Course "Digital Transformations, Consumer Well-Being, and Sustainability" will take place on… Read more
Interview with Prof. Völckner in the IJRM Newsletter Prof. Völckner talks about the benefits and risks of gamification. Read more
Prof. Dr. Völckner has been elected to the EMAC Executive Committee Prof. Dr. Völckner has been elected to the EMAC Executive Committee as national representative to represent Germany for… Read more
New article on multi-brand alliances forthcoming in the Journal of the Academy of Marketing Science In the article entitled “Avengers, Assemble! A Network-Based Contingency Analysis of Spillover Effects in Multi-Brand… Read more
L'Oréal Masterclass - Driving Digital Transformation with Fabien PETIT As part of the "L’Oréal for Youth" initiative, which aims at boosting young people’s employability with upskilling… Read more
Exam Inspection SM Marketing I Marketing Mix Management The exam inspection will take place on June 16, 2023 Read more
Julian R.K. Wichmann and Werner J. Reinartz from the university of Cologne and UoC alumnus Nico Schauerte (now at VU Amsterdam) win the prestigious 2022 Shelby D. Hunt/Harold H. Maynard Award for their JM article “The Platformization of Brands”! Julian R.K. Wichmann and Werner J. Reinartz from the university of Cologne and UoC alumnus Nico Schauerte (now at VU… Read more
New Publication in the Journal of Marketing Franziska Völckner and coauthors Chenming Peng, Tammo H.A. Bijmolt and Hong Zhao present a meta-analysis on brand… Read more
Up Next podcast on a recent IJRM publication about gamification Listen to the Up Next podcast on a recent IJRM publication about the undesired effects of gamification... Read more
Exam Inspection SM Marketing I: Methods of Marketing Mix Management This exam inspection refers to examination date July 25, 2022. Registration is open between January 02 - 10, 2023. Read more