Exam inspection Brandmanagement / Digital Transformations, Consumer Well-Being, and Sustanability This exam inspection refers to the examination dates June, 8th, 2022 & September 1st, 2022 (Jun.-Prof. Dr. Fritze)... Read more
Exam inspection SM Digital Stragegy and Marketeing / MP Marketing V This exam inspection refers to the examination dates July, 14th, 2022 & August 8th, 2022 (Prof. H. Bruno, Ph.D.)... Read more
New article on the platformization of brands published in the Harvard Business Review. Our Marketing Area members PostDoc Dr. Julian R.K. Wichmann and Prof. Dr. Werner Reinartz, together with former member… Read more
Exam inspection: Customer Management / SM Customer Management This exam inspection refers to the examination dates 04.03. and 07.05.2022 (1st and 2nd examination dates). The… Read more
Open Position for a Doctoral Student at the Chair in Marketing Science and Analytics The Chair in Marketing Science and Analytics offers a new position for a doctoral student Read more
Exam Inspection: Basismodul Marketing / Einführung ins Marketing - Introduction into Marketing The exam inspection will take place July 21, 2022 from 9:00 a.m. Read more
Exam Inspection Schwerpunktmodul Marketing I: Marketing Mix Management The exam inspection will take place on June 24th, 2022 from 9:00 a.m. Read more
Open Position for a Doctoral Student at the Chair in Marketing Science and Analytics The Chair in Marketing Science and Analytics is offering a new position as doctoral student as of August 1st, 2022 Read more
PostDoc Position at the Chair in Marketing Science and Analytics The Chair in Marketing Science and Analytics offers a new PostDoc position as of August 1st, 2022. Read more
Exam Inspection Digital Transformation I - Marketing of Digital Innovations The exam inspection will take place on July 26, 2022 at 08:30 a.m. Read more