New publication in Marketing Review St. Gallen Kai Hudetz, MD of the Institute of Research in Retailing (IFH) and Werner Reinartz (UoC) have published an article in… Read more
Business Project with Könitz and Boehringer WS 21/22 Business Project WS 21/22 (Master, 12 CP) Read more
Guest Lecture: 'Marketing@URW' by Ms Andrea Eggers, UNIBAIL-RODAMCO-WESTFIELD On July 20, 2021 from 10:00 - 11:30 a.m. Ms Andrea Eggers, Head of Marketing at UNIBAIL-RODAMCO-WESTFIELD, will give a… Read more
Student Assistant WHB/SHK urgently wanted: Start September 2021 - Chair Prof. Dr. Franziska Völckner Prof. Dr. Franziska Völckner (Department of Marketing and Brand Management) is searching for student assistants... Read more
Inner-city revival post-Corona Katharina Lindt from Pforzheimer Zeitung interviews Professor Reinartz on the way forward of inner-city revival… Read more
abcNews: Personell problems at Berlin grocery delivery startup Gorillas Prof. Werner Reinartz weighs in on abcNews on the personell strikes at Gorillas retailing start-up in Berlin. [Gorilla… Read more
Digital Exam Inspection Marketing V on June 24, 2021 2:00 p.m. The digital exam inspection of Marketing V (Marketing Performance Management) will take place on June 24, 2021 as of… Read more
Newly released study: “Value creation in online retailing” Carsten Dierig from the daily Welt reports in the May 31st issue on the new IFH Associates study “Value creation in… Read more
2021 Steenkamp Award of the European Marketing Academy (EMAC) for Long-Term Impact for UoC Researcher Professor Werner Reinartz and co-authors have been awarded the “2021 Jan-Benedict Steenkamp Award for Long-Term Impact”.… Read more
Presentation at MSI Conference “Remaining Connected in Times of Digital Disruption” On June 23 2021, Professor Reinartz presents his perspective on “Managing the Interface to the Customer: Where Brands,… Read more