Exam Inspection Methods and Concepts of Marketing Mix Management (SM Marketing) Registration period is open from January 11 - 19, 2021, 12:00 pm Read more
Exam inspection of the course "Pricing" Inspection of the exam results of the course "Pricing" (exam dates: December 5, 2019 and February 18, 2020) Read more
Interview regarding the Retail-lockdown in Germany Prof. Reinartz gave an interview in the Tagesspiegel about the implications of the lockdown in the German retail trade (… Read more
Exam inspection of the course "Introduction into Marketing" Inspection of the exam results of the course "Introduction into Marketing" (exam dates: December 7, 2019 and June, 2,… Read more
Exam inspection of the course "Sustainability in Marketing and Consumer Behavior" Inspection of the exam results of the course "Sustainability in Marketing and Consumer Behavior" (exam dates May, 19,… Read more
Exam inspection of the course "Brand Management" Inspection of the exam results of the course “Brand Management” (exam dates: May 27, 2020 and September 23, 2020) Read more
Jun.-Prof. Dr. Monika Imschloß has been appointed at Leuphana University Lüneburg On December 1st, Jun.-Prof. Dr. Monika Imschloß has been appointed W2/W3 Professor of Marketing at Leuphana University… Read more
Welcome aboard our Marketing Area, Hon.-Prof. Dr. Hans-Willi Schroiff! Professor Schroiff will be teaching the new master course 'Consumer Centric New Product Development' as of summer… Read more
VIRTUAL CAREER DAY of REWE Group on November 10th At the virtual fair, students, graduates and young professionals (m/f) will be able to talk to various departments via… Read more
New publication in the International Journal of Research in Marketing Werner Reinartz and colleagues analyze one of the top marketing journals bibliometrically. The demonstrate the evolution… Read more