Open positions as doctoral students Prof. Marchand is looking for several research assistants with the opportunity for a dissertation. Click here for more… Read more
Exam Date Methods and Concepts of Marketing Mix Management (Major Marketing) August 7, 2020 11:30 am - 12:30 pm, location tba after expiry of registration period July 20, 2020 Read more
Official Denomination of Professor Fischer’s Chair With immediate effect the former designation of the Professor Fischer’s Chair will be changed Read more
Business Project - Digitization of the Pharmaceutical Industry, Winter Semester 20/21 Business projects with Boehringer Ingelheim and Bayer in the winter semester 2020/2021 Read more
Job Advertisement for 2 Student Assistants The Chair of Professor Marc Fischer is looking for two student assistants as of October 1st, 2020 Read more
Tutors wanted at the Chair of Marketing and Brand Management The Chair of Prof. Dr. Völckner is looking for tutors for the coming winter semester 20120/21 to lead practice groups… Read more
Interview for SWR2 Christine Fleischer interviews Werner Reinartz about the history of loyalty programs for the special “Sammeln“ in SWR2… Read more
Postponed: Exam Inspection 'Concepts and Methods of Marketing Mix Management' Due to the current situation the exam inspection will be postponed. Read more
Marketing V: Customer Relationship Management and Marketing Performance Management - Exam rescheduled Wednesday, June 3, 2020 14:30 - 15:30, Hörsaal A 2, Hörsaalgebäude Read more
Free Webinar on April 16, 2020 (11h CET): “Platforms as Infrastructure of the Future” Prof. Reinartz reports about the latest study on the role and evolution of platforms in retailing. In this webinar, he… Read more