News
Dr. Alexander Edeling nominated for the VHB Best Paper Award
The Journal of Marketing paper “When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the…
Diana zur Löwen about the Creation of Social Media Content - Guest Lecture
Within the course Marketing of Digital Innovations we are awaiting Diana zur Löwen to give an interesting talk on the…
Presentation on „Service Failure in the Public Transportation Industry: Modeling Its Impact on Sales”
Professor Fischer will give a talk at the meeting of the Marketing Chapter of the German Academic Association for…
Presentation on “The Managerial Relevance of Marketing Research” in Karlsruhe
On January 24, Professor Reinartz presents the first results on the project “The Managerial Relevance of Marketing…
Hamburg-Cologne Marketing Camp 2019
On January 14th the annual Hamburg-Cologne Marketing Camp took place at the University of Hamburg. This event is a…
Hightech in Retailing – Cold Loyality of Customers
Technology improves processes and value creation in retailing. It attempts to facilitate the shopping procedure. Yet,…
Guest lecture by Dr. Philipp Marchand (Vossius & Partner) about patents
We are looking forward to the first guest lecture within this year’s course of Marketing of Digital Innovations.
Prof. Marchand discusses the digital future of education at ZEIT Science Camp
A key statement of this discussion was that simply memorizing lecture content will no longer be sufficient in times of…
Tutors wanted at the Chair of Retailing and Customer Relationship Management
Prof. Dr. Reinartz is looking for tutors for the coming summer semester 2019 to lead practice groups during the first…
Henkel Thesis Award for Lars Gemmer
On November 9, 2018, the Henkel Thesis Award for the best master's thesis in the academic year 2017/2018 was presented…