News
Side event science@OMR at the OMR 2018 festival
The DFG research unit „Marketing of hedonic media products in the age of digital social media” (with deputy speaker…
Our Marketing Area Report 2017 has been published
In our Marketing Area Reports, we take a step back and review the developments and achievements of the previous year. Cl…
Accepted article in the Journal of Interactive Marketing
The article “Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]” by R…
Exam Inspection for Methods/Concepts of Marketing Mix Management (exam date February 7, 2018)
The exam inspection will take place in calendar week 20. Exact time and place will be announced in time.
Exam Inspection Marketing Performance Management / Customer Relationship Management (both exam dates)
The exam inspection has been scheduled for Monday, May 14, 2018. Time and place will be announced shortly.
Inspection of the results of the examination in Retailing in winter term 17/18
If you would like to partake in the inspection of results of the examinations in Retailing from the winter term 17/18…
Information on exam "Introduction to Marketing"
Results of the first examination Introduction to Marketing (BA) from the winter term 2017-2018 (exam date: 09/12/2017)…
Inspection of the results of the examination in Practical Applications in Retailing winter term 17/18
If you would like to partake in the inspection of results of the examination in Practical Applications in Retailing from…
10 years Customer Insights Center
Video link to the 10th anniversary event of the Customer Insights Center of the University of Groningen. Prof Werner…
Junior Teaching Award 2017
Samuel Stäbler has won the Junior Teaching Award for Master's degree courses. The award was presented by the WiSo…