Marketing Weiterdenken

Prof. Reinartz contributes the chapter "Kundenansprache in Zeiten Digitaler Transformation" to the new book "Marketing…

Birkenstock’s brand evolution

Tinka Koch from Deutschlandfunk Nova interviews Professor Reinartz on the German shoe manufacturer Birkenstock and its…

Ubi meets Uni

Prof. Marchand and Andrea Schöndeling have been invited to the German Ubisoft headquarter to start a new research…

Dangerous Game

Werner Reinartz (University of Cologne) and Justus Haucap (Düsseldorf University) are being interviewed in the weekly…

Introductory lecture about hierarchical linear models

On the 24^th October, Professor Heiner Evanschitzky from Aston University in Birmingham will be guest at the Research…

New publication in Psychology & Marketing

New publication by Jun.-Prof. Monika Imschloß in Psychology & Marketing, "Don't ignore the floor: Exploring multisensory…

New book chapter in edited volume “Customer Engagement Marketing”

The chapter “From Customer to Partner Engagement: A Conceptualization and Typology of Engagement in B2B” co-authored by…

Interview about digital games

Interview about digital games by Professor André Marchand during the Gamescom trade fair (in German and English): click…

New publication on video game science

New book about the science of digital games by Professor André Marchand and others: Multiplayer 2. For more information…

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